Internet Marketing Beginnings

This article takes a look what keeps internet marketing wannabees stuck and how to unstuck them. It says: "Each great thing that was ever built started with something that had the greatness, as a potential only.

Most didn't look like the start of something great. Many times it was a comedy of errors and their correction that took someone to something big."

I had an inspiration this morning: I woke up early. I made myself a cup of tea, went back to bed, and read a little.

About an hour later I woke up from a dream of writing THIS article. Here it is, just the way it came to me in my dream:

Each great thing that was ever built started with something that had the greatness, as a potential only.

Most didn't look like the start of something great. Many times it was a comedy of errors and their correction that took someone to something big.

But, you say, we are always told to create with the big picture in mind... Oh yes, that one. I know that well. The misunderstanding of that notion has robbed me of many successes...

The misunderstanding of that principle has rendered me undecisive, unresponsive, tentative, or jumping from one sure thing to another.

Imagine if the tree thought that every seed it is producing must become a big tree... it would be so afraid of living, it would start to shrink and refuse to go to seed. The prospect of so many wasted seeds would kill the tree's aliveness and creativity.

No, greatness is a potential, dormant in every little seed, and with enough great little seeds produced, one of them may become a big tree...

Let's look at MY story.

Back in 1988 I found myself unemployed from architecture, and unemployable at the same time... don't ask me why, I won't tell.

I was spending quite a few months depressed, going to self help programs, 12-step, Werner Erhard and Associates, etc. ... barely having 3-day worth of work a month to live on.

I couldn't think of anything to do... I was too entrenched in being an architect. At some point, I did an exercise from the "What Color Is Your Parachute" and found that what I wanted to do, that caused me pleasure, is "put ink on paper and communicate."

I took it literally at the time, and thought advertising or publishing.

I didn't know much of either.

I went and apprenticed (free) with a small printer for a while, and learned some stuff, bought a letter press with some letters, wrote advertising in mail order magazines... to sell some pyramid schemes... and then when I really needed some money to earn, I wrote a letter to the two throw-away magazines in my area, asking if they had a job opening for publisher's apprentice.

One of them called and said that such a job didn't exist but I could start selling advertising. No "draw" (salary), only commission. Does that put me closer to publishing, I asked, and the guy said yes. I took the job.

I was trained by another salesperson. We visited a few stores in my town--typical advertisers in that paper. We sold 5 small ads that day. I say "we", but I think it was her. That day completed my training. Next day I walked back to the business area of my little town, and found that by the time I got there, the training salesperson had driven there and sold them, or attempted to. I had no wheels, and soon I had no hope.

I called the other magazine, and bragged that I had sold 7 ads my first week for their competitor... they were impressed. They gave me a 200 dollar advance, and a beat up car with a gas card.

I worked my butt off, sold ads, delivered magazines, partook in every office meeting, went to the printer, went to the typesetter, collected monies... two months later, I was put in charge of designing the ads and laying out the magazine. Two more months later I was offered a partnership in the magazine. Still, my best week I made $400... I didn't have many good weeks.

I worked 20 hours a day 7 days a week... I was bossy, I was certain, I was "dynamic", I was disrespectful... 5 months later I was offered the choice to resign, or... blackmail. I resigned. No-brainer.

That same evening I called all the advertisers in my care, the typesetting company and the printer with the same question: Would you take a chance on me for one issue? They all said yes, so next day there was a brand new magazine born, printed and delivered.

I made money with the first issue, and with every issue thereafter. More than $400 a week. :-)

That magazine, through the time, became 90-thousand circulation strong, and I published it for 11 years.

Now, there are two lessons in this story: 1. I first looked what it is that I love so much that I would do it for free (putting ink on paper and communicate) and 2. I was willing to fumble through phases that didn't seem to go anywhere, and I was rewarded through small corrective steps, with a business I loved.

When I watch internet marketing, I see many thousands who never get started. They got attracted to the visions of greatness (millions of dollars) but are unable or unwilling to start where one needs to start in fear of starting at the wrong place.

I have had coaching clients that were so afraid of making the wrong move, that they never got started... that is until I made them do stuff...

I have had coaching clients that wanted to do internet marketing, but hated every aspect of it... and sucked at it too... of course.

I have had coaching clients that thought that without any skills they can make millions and they never actually learned anything...

Remember, childhood was to learn skills, without the significance. At least in most countries... of course, in the US kids must perform early on, sports are not skill builders, but opportunities to be big... which teaches us early on that we were supposed to be born with the skills we need, and if we weren't, then we are doomed.

The same applies in business. You need to play first in the sandbox, and build some easy structures, without the significance. Write an article here, a blogpost there, a salesletter here, make a video there, copy and rewrite an ebook, just to practice the structure... Just to get a feel what you like to do. What you are good at.

Every guru you meet started that way.

My current favorite, Eben Pagan, wrote an ebook, full of typos, and that's how he started his now 20 million dollars a year empire, 7 years ago. He wrote about something he knew something about: seduction. Something that he was personally very interested in... he desperately wanted companionship...

He has made it big. With a topic like that. He learned as he went. He had mentors, teachers, mastermind partners every step of the way. It wasn't a straight path... not in the least.

You can do it too. Just start getting that every tree came from a seed sometimes as tiny as a pinhead, and then grew. It went through the phases... It didn't come out a tree at once. It was a seedling for a long time.

Did Your Personality Get Put Together vs. You Were Born That Way?

I got a thank you note today. I get quite a few of those, I must admit.

They are a great way for me to track how the methodologies and principles I use in my teaching work. I mean, how effective I am, how effective the methods are. They track my ability to make a difference in the world. (Someone please remind me to write about how I view my making a difference... OK?)

This note reads

Today was a huge success. I did not even recognize myself. I was attempting to have a conversation with my sister when she became extremely aggressive upon trying to control me and failing. She was in my face yelling and pacing around in circles. I remained calm and did not attempt to defend myself as the lies flew at me. I was able to stick to the subject and not accuse. At this point her husband jumped in and tried to intimidate me, pointing his finger in my face and yelling. They both looked like mad men ganging up on me. I did not raise my voice or get emotional. This is the first time in my life I had no fear in a confrontational situation and it felt GREAT! To be honest I think it frightened my sister & her husband. They did not know what to think of me, I have had many weaknesses in the past but now I am strong.

Continue reading "Did Your Personality Get Put Together vs. You Were Born That Way?"

Who Were My Teachers in Transformation and Mindset... ?

Well, this could be a real long article, even a book.

I won’t go there… writing a book is way too long for my ADHD personality.

But there is one teacher, who I admire, Colin Wilson (of “Outsider” and “The Mind Parasites” fame, who wrote a book, “The Books In My Life” where he strung about 15 essays into a book, and I learned more from the writers he speaks of than I would have learned, had I read the original books.

So this is definitely a worthwhile endeavor, and I’ll see if I can do something on a much smaller scale. (Colin Wilson wrote 84 books in a short 30 years… I have written articles that would fill one book… Now you have it.)

Anyway, one of my teachers is Colin Wilson himself, another one is Robert Fritz. I was also in Landmark Education for 20 years, the Kabbalah Centre for almost 5 years, T. Harv Eker for the past 3 years, Pam Ragland for the past year...

To be continued... ADHD kicked in... I've got to go :-)

But before I go... who were the teachers that you would like to share?

Are You A Knucklehead?

Hey, when you are being a knucklehead... does it mean, you ARE a knucklehead? Or you are just doing the only exercise most people do: jumping into conclusions.

Listen if you can recognize yourself in these stories:

A lot of my clients find themselves in a trap...

For example, they make a mistake. They are frustrated. Or they are scared. Or they are angry. Or they are devastated. Even suicidal.

They say to themselves: Here I go again!... I am never going to get it right! I better give up while I am ahead! I am stupid! I am a loser! and on and on and on I could go with the examples how people abuse themselves.

Continue reading "Are You A Knucklehead?"

Law of Attraction vs. Victim Mentality... Choose!

I want to address the phenomenon of the Law of Attraction vs. "victim mentality" in today's post.

Most of us interpret the Law of Attraction as a kind of "Cosmic Soup Kitchen" where you sit at a table, a waitperson comes and takes your order, and then you wait for your order to come.

Sometimes your order comes, sometimes it doesn't. Sometimes you get something totally different, something that you didn’t want.

Some people's order comes faster than yours, some others' slower, or never.

It all seems random, and capricious. Like the Universe is playing a game with you.

Frustrating to most, happy and great for some. It seems like there are chosen people, or lucky, and something invisible marks YOU as the one who should never get ahead, never get what you want.

Continue reading "Law of Attraction vs. Victim Mentality... Choose!"