A Marketing Story... for Christmas?

A blind boy sat on the steps of a building with a hat by his feet. He
held up a sign which said: "I am blind, please help." There were only a
few coins in the hat.

A man was walking by. He took a few coins from his pocket and dropped
them into the hat. He then took the sign, turned it around, and wrote
some words. He put the sign back so that everyone who walked by would
see the new words.

Soon the hat began to fill up. A lot more people were giving money to
the blind boy. That afternoon the man who had changed the sign came to
see how things were. The boy recognized his footsteps and asked, "Were
you the one who changed my sign this morning? What did you write?"

The man said, "I only wrote the truth. I said what you said but in a
different way." I wrote: "Today is a beautiful day but I cannot see it."

Both signs told people that the boy was blind. But the first sign simply
said the boy was blind. The second sign told people that they were so
lucky that they were not blind. Should we be surprised that the second
sign was more effective?

Moral of the Story: Be thankful for what you have. Be creative. Be
innovative. Think differently and positively.

When life gives you a 100 reasons to cry, show life that you have 1000
reasons to smile. Face your past without regret. Handle your present
with confidence. Prepare for the future without fear. Keep the faith
and drop the fear.

The most beautiful thing is to see a person smiling|
And even more beautiful is, knowing that you are the reason behind it!

Black Friday or how to get yourself into trouble

Hi!

It's Black Friday. Now, don't ask me to tell you why it is called Black Friday: I don't know and I don't want to know.

What I do know is that today I experienced something that you want to hear, you want to learn from, today, and the rest of the year, black, pink red, blue days... any day.

Ok, a little background information: I normally don't read my emails. I normally keep myself walled away in blissful ignorance of what's hot, what I should buy, launches and the like. Not today.

For some reason, maybe because I decided to stay at home, alone, for Thanksgiving, I left myself wide open to the onslaught of marketing messages you probably get every day, including this very day.

I have chosen only two messages to read and follow up, which is not what most people do, and those two messages pushed me into a state that made me intensely curious and made me want to write this blogpost.

I have fallen a "I will never amount to anything" mood. I have fallen into a place, where those marketers have it, and I have nothing. Where all the answers to my problems are out there, with those marketers, and if I don't get it, or even if I do, I am doomed.

Not a pretty picture, is it? Now, if this had happened a year ago, I would have thought that it is personal. Because a year ago I was coaching a few people, but I wasn't in the position to see people, over time, 3-4 times a week, with their moods, with their ambitions and trials and tribulations. Now, I am.

And what I am seeing is that this is normal.

The marketing messages are designed this way. The marketing messages want you to think that "they" have the solution that you need, and that without them you are nothing, a hopeless wannabe, better off burying yourself off into some sandy dune...

Is this new? Probably not entirely new. Probably many of my past purchases have come from this same place: I remember when I spent my rent money on Frank Kern's Mind Control. Or The apprentice program. Or Smarts...

All of them proved to be not so inevitable to my success, in fact they did nothing for me. NOT A THING!

But, of course, this is a lot like gambling: hope is eternal, and you are hoping that this time it will be true, this time it will solve all my problems I didn't know I had.

And that last sentence is really key: skillful copy writing, skillful mind control, will create problems that you didn't know you had so that you can buy the exact solution to that problem that doesn't exist other than in your mind, now that you were told that you have that problem.

Like the "it" factor by Jason Moffat. Like the miracle supplement by Mark Joyner. (These were the two emails I read, uncharacteristically) today.

And, if you buy the solutions (that you won't have time to digest given that you already have 47 solutions that you don't have time to read, watch, listen to, implement) you are out of money, and go deeper into the hole and into hopelessness.

If you don't buy the solution, it gnaws at you until you buy it, or do something to get rid of the "parasite" that attached itself to your gut.

It is not an accident that I am using this parasite analogy: I have two cats that occasionally get a parasite until I rid them off it.

Their behavior is very similar to the behavior these sales practices create in you: craving. Craving something you don't need, only the parasite needs.

When my cats have the parasites, they eat like machines, they yowl all day for more food... food they don't need. Only the paraside nudges them to get more food so the parasite can get bigger, fatter, multipy, and eventually destroy its host.

After I spent my rent money repeatedly, I was out of the game for almost two years... had not money, wasn't in the market to buy every shiny object.

It didn't quite kill me, but almost. I watched the parasite "almost" entering my system today... I caught it, in just a nick of time.

But the real cost is: seeing the solution outside of myself, I stop generating my own actions, and look for the power outside of myself.

When I look at periods in my life when I was successful, I always generated the solutions from within, instead of wasting time researching, learning, etc.

When I was an architect, I looked at the terrain, I looked at the specs, and designed a winning building.

When I was a magazine publisher, I wrote an article from what I knew, designed an ad for an advertiser from what I knew... and life was working, money was coming in, no time was wasted.

When I was coaching someone, when I listened keenly, the solution was there, in the speaking of the client: I didn't have to waste time researching.

When I had money making projects in marketing, I just did it... and tweaked it from what was in front of me.

When I wanted to write an article, I wrote an article... no research, no looking for the power outside of myself.

But when I bought products, and courses, and software: I suddenly assigned magical powers to that piece of stuff and guess what I gave up at the same time? Looking for the power from within, that is the key to actual implementation.

Now, of course, it is important to learn. But the rule I learned along the way has been a winning one: you need a little bit of information, and a lot of implementing, if you want to be successful.

Most people reverse this, and never get out of the gate. And savvy operators, marketers, pry on you when you do that.

I got a taste of that today.

The Best Copywriting Advice I Have Ever Had

You may know that copywriting is one of the most important parts of marketing... online, offline, anywhere.

So with that said, I am an avid reader of copywriting advice. I found an interview on my hard drive today on copywriting, and it is the best advice I have ever heard.


Alex Mandossian's Simple 10 Step Formula For Writing Copy
That Really Pulls In Sales.


This is honestly the easiest proven system I've ever seen
for writing powerful web copy.

Click Here to read more...

You see, most copywriters teach you headline, benefits, call to action... i. e. the parts of sales copy.

I haven't heard anyone before teaching a whole system of organizing your copywriting like an architect would design a building... it makes sense to me, it makes it easy, it makes it faster, better, and more fun.

Are you interested in checking it out?

Go to the World Internet Summit in Dallas TX, May 22-25

If you can afford $97, you can go the the world internet summit in Dallas TX, May 22- 25. The speaker lineup is tremendous, you'll get products for resale so that you can start a brand new business with the new knowledge you have after the seminar.

Share hotel rooms. Find someone to share with at http://www hotelroom-rideshare.com

The Role of Info Product Creation in Creating Passive Income

If you make money, you belong to one of these categories of moneymakers:

  1. You trade your time for money. You have a job. Your income has a limit, because the amount of hours and the amount of money customarily paid per hour is limited. This is true if you are a cleaning lady, if you are a dentist, or if you are a movie star... (which shows that the limit can be high, but it is a limit nevertheless). You trade your life for money...
  2. You are self-employed: see #1. it is still a job.... How do you know it? If you are not working (sick, vacation, work on something else), you don't earn money.
  3. You own a business but it needs you... it may not have a limit, but you still trade your life for money. See #1 and #2
  4. You own a business, and you set it up such, that it sporadically, if ever, needs you, or your time, or your expertise. Unlimited income, and your life is yours.
  5. You made money earlier, and now your money is working for you. The problem: did you trade your life for that seed capital?

As you see, #4 is the most desirable way to make money: you can have your cake and eat it too.

Now, if you are like most of the readers of this blog, you are a coach, consultant, trainer, or a combination of these.

What is the fastest and most reliable way to be in the position of #4 for you?

Well, if you are like me, you have a lot of knowledge, you have been tested by having clients as a coach, consultant, of speaker. Which, in business terms, means: you have knowledge that other people want.

So for you, the best way to create a business, or a part of a business that makes money even when you sleep, sick, or on vacation, is to create a passive income source: work once, and get paid, over, and over, and over, and over.

Your product should be an information product.

OK, you say, that's easy... And it may very well be! But creating a product will not automatically mean sales, and therefore passive income. You need a Marketing Machine, that you throw the information product in one end, and money comes out on the other, day in-day out.

This sounds like magic, and in a way it is.

Lots of people teach how to do this, but most people still fail. There is only one product that I have tried that teaches this well, at a modest price, and does an exceptional job at holding your hand while you walk "the yellow brick road" to success, and that is the Info Product Dashboard. See the little video below about one principle no one will teach you quite like this way... but it works, it is true, and if you miss it, you are doomed to fail.

I have bought it, and I recommend it. It's about 80 bucks, and it can be the missing piece of this puzzle for you. Go and get it!
To your success,
Sophie

PS: go and get the dashboard: Info Product Dashboard