As I said at the end of Part 1: I wanted to become an internet marketing coach that made money DOING internet marketing.
Diana's job was to help me, just by being there, so I become unstoppable. I knew that if I didn't stop when it was hard, if I didn't stop when something failed, if I didn't stop when I didn't know what else to do, then ultimately I would get where I was heading: making at least a million dollars a year in internet marketing.I wrote out a check for 100K to my favorite cause, signed it, and put it on my refrigerator door.
I told my closest friends, my little brother, and my spiritual teacher what I was planning.
Warning: some of what I say next is going to be hokey, woowoo, etc. to you. Please stay with me, it will be short, and you can get the story without getting my spiritual explanation. And the story, the case study is worth reading, I promise.
Then the bottom fell out. The Dark Side of my nature started to put up a fight.
Monies that were coming in steadily, started to come in drops, dribbles.
Diana's income source died.
I knew I was attempting a major overhaul of my life. That amount of resistance from the Dark Side indicated that. I was overjoyed. I must be on the right path, I must be doing what I am supposed to do.
We tried the usual things, but nothing looked like a good path. We bought some products, but the spark didn't ignite.
Then, at the darkest, I received an email from a marketer whose offers I have bought before.
I read it, and knew that it was the answer to my prayers.
The offer was: buy a lot of leads of people who requested money making information, and they will also set you up with a site from where you can mail them, and even an optin page and an upsell... Sweet deal.
It was cheap. The whole deal was inexpensive. I bought 4 times the amount of leads. The leads were to be delivered in five days.
I aroused Diana and infected her with hope.
We were going to make it rich. 15,000 strong instant mailing list.
But what are we going to sell? We got to work. We scoured our hard drives for plr products, and found more than 200 of them. Then we evaluated, and created pages, audios, rewrote, salesletters, emails, the whole nine yards.
We changed direction a few times, and it took us three weeks to be ready to mail...