Sophie's Success Shortcuts

Shortcuts and Recommendations for Marketers, Mindset, and More

Internet Marketing Case Study Part 1

November 9th, 2008 · 2 Comments

Let me start with a little story:
There was once a farmer who had a donkey. The donkey was a real pain, it kicked and it bit…
One day the donkey fell into a well that was not in use.
The farmer tried to pull up the donkey from the well, but he did not [...]

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Tags: Internet Marketing · Mindset

Internet Marketing Case Study Part 2

November 9th, 2008 · 1 Comment

… Go to the beginning of the article…
As I said at the end of Part 1: I wanted to become an internet marketing coach that made money DOING internet marketing.
Diana’s job was to help me, just by being there, so I become unstoppable. I knew that if I didn’t stop when it was hard, if [...]

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Tags: Brilliant Failures · Internet Marketing · Mindset

Internet Marketing Case Study Part 3

November 9th, 2008 · No Comments

>>> go to the beginning of the article
As I said in the previous part, we were ready to mail.
We added 2K leads that Diana got from another source, so now we had 17K hungry prospects… right?
I decided to “clean” the list before we start to bombard them with frequent emails.
I imported the data into a [...]

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Tags: Brilliant Failures · Internet Marketing · Mindset

Will You Succeed or Will You Fail in Internet Marketing?

November 7th, 2008 · No Comments

When you ask people what made them who they are today, invariably all of them answer a version of the same thing: The past.
How they express this varies: my parents, my schooling, what I have been doing, my genes, etc. etc. but all in all, they all mean the same: what makes me who I [...]

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Tags: Internet Marketing · Mindset

What’s the difference between a presidential candidate and an internet marketing guru?

October 31st, 2008 · No Comments

American citizens, eligible to vote, are divided.
But whether you will vote to Obama, McCain, or stay at home and let others decide, one thing is certain, no one is looking at the real issue:
The skill it takes to win the votes of the majority, i.e. win an election is a very different skill from the [...]

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Tags: Internet Marketing · Mindset