Sophie's Success Shortcuts

>>> go to the beginning of the article As I said in the previous part, we were ready to mail. We added 2K leads that Diana got from another source, so now we had 17K hungry prospects... right? I decided to "clean" the list before we start to bombard them with frequent emails. I imported [...]

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When you ask people what made them who they are today, invariably all of them answer a version of the same thing: The past. How they express this varies: my parents, my schooling, what I have been doing, my genes, etc. etc. but all in all, they all mean the same: what makes me who [...]

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Here's an overused model in internet marketing: (this is a version of Frank Kern's Hometown Boy Makes Good): Hero makes a lot of money. Hero then sells a book explaining how they made a lot of money. Now, I have no problems with the above as long as: The person did, in fact, create the [...]

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American citizens, eligible to vote, are divided. But whether you will vote to Obama, McCain, or stay at home and let others decide, one thing is certain, no one is looking at the real issue: The skill it takes to win the votes of the majority, i.e. win an election is a very different skill [...]

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You may know that copywriting is one of the most important parts of marketing... online, offline, anywhere. So with that said, I am an avid reader of copywriting advice. I found an interview on my hard drive today on copywriting, and it is the best advice I have ever heard. Alex Mandossian's Simple 10 Step [...]

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