The Best and Easiest Google-Friendly Change to Your Web Site

by Robert Plank

No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?

Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles... and in general, moved the main content of their site as close to the top of the HTML document as it can go.

"But Robert," you tell me, "I have a bunch of fancy JavaScript and CSS at the top of my site that I don't want to get rid of."

That's ok, you can keep it. Just stash it away in another file. By that I mean... if you were lazy and included your CSS right in the HTML document like this:

(style type="text/css")
CSS code in here

Copy all that text out and delete it from the HTML page.

Remove the "style" tags and the "(!--" and "--)" stuff. Open a new text file, paste the text from the clipboard in, save the file as "layout.css" then save and upload to your web server.

Now, back on your HTML page, place HTML code like this:

(link rel="stylesheet" href="")

When someone loads your page in a browser that tells them to look to the URL for the CSS info. But when the search engines crawl your site they will see a nice, clean, simple layout.

You can do the same thing with JavaScript. Say these are your "script" tags:

(script language="JavaScript" type="text/javascript")
JavaScript code in here

Do the same thing, copy the JavaScript code but NOT the "script" tags themselves or the "(!--" or "--)". Erase the original from the HTML page. Paste the stuff you copied into a new text file and call it something like: "functions.js"

Upload functions.js and in the spot you had your JavaScript code use this:

(script language="JavaScript" src="")(/script)

One important thing to remember is that NO JavaScript code can be placed between the "script" tags if you use the "src" parameter like that.

So remember: use H1 tags, use meta description tags, and use CSS, but make sure you include your JavaScript and CSS stylesheets in separate files otherwise there's no point.

Article by Robert Plank

(Please, place this article on your site... just leave the resource box at the bottom intact.)

Your sphere of influence

I have lots of clients that struggle.

One of the common characteristics I can find is the fact that they are trying to do something big, but are surrounded by small thinking people.

Another one is that they have a small sphere of influence.

And the third one is that they don't know how to get more people to join their sphere of influence.

You will never be able to do anything really big, if you are isolated, and the "echo" that you hear about you is from people who think you are small, insignificant or crazy.

Many people go to seminars, they hang out with others there, but when they go home, they are back in their own backyard where they are considered just another wannabe.

What is the solution? What is you ARE a wannabe, but have the potential to influence thousands?

One great tool I found is twitter. And a great tool I found to build a list of followers is at , which is a free tool.

If life worked like it is "supposed to", it would build you a group of followers to the tune of millions, but of course life doesn't work the way it is supposed to.

But still, it is worth a try. All it takes is a minute or two...

No One CAN Do It FOR You... And Even if They Could...

Most "do-it-for-you" programs don't work. Why? Are they bad? Are they fakes, thieves, or is there something in our design as human beings that prevents us from taking advantage of these opportunities. This is what this article is about. Surprising. Documented. True.

No One CAN Do Anything FOR You... And Even if They Could...

Surprising title, isn't it? Especially from an Internet Marketer and Coach. After all, the best product to sell is something that you do for them, right?

Yes and no.

Everyone hopes that what they need can and will be done for them. So, as an Internet Marketer I can make a buttload of cash by promising that.

But here is the kicker: No one really appreciates what they get ready. Why? Are they unappreciative? Do they lack the genes for appreciation? Do they have the habit of it?


If we take what Kabbalah* says about how it all works, especially what is the inner motivator of every human being: to develop one's Self to the fullest in a lifetime by correcting the areas where they fall short from fully being their divine (giving) nature... every time someone does something FOR you, they rob you of the opportunity to do it for your Self... because the thing looks done.

Last year I participated in a cca. 6-month program that had two parts in it: 1. it promised to wipe away all negativity in my nature 2. it promised to teach me to live consistently with this cleaned divine vehicle of myself, so now that it is not hindered by the negativity, it can become a super boosted accomplishing machine bringing me riches, happiness, relationship bliss, a thin and supple body, bountiful energy, fame, fortune, whatever your heart desires.

I went into this program with a mixture of doubt, suspicion, and hope in my heart. I wanted the program mostly to get rid of the anxiety attacks, the feelings of inferiority and worthlessness that enveloped me like a dark cloud.

I wanted to experience being worthy of living on this beautiful planet, worthy to contribute to people, and worthy of happiness... all of which have eluded me in the past.

I had weekly conversations with six of the other participants for whom I was like a mentor. I gained insights I hadn't had, into what people wanted most.

I saw that people wanted their spiritual work done for them. They were willing to do hocus pocus, some mechanical self protection like visualization, affirmations, but not their spiritual work.

Spiritual work is being willing to face what is dark about you, confront it, and attempt to restrict it and weed it out of your nature.

No one can do it for you. People can be there to listen, to support you while you are doing it, but can't do the digging.

It is similar to digging for gold: you need to remove a lot of dirt. And while you are doing that, it is a good idea to have someone hold the dirt, so that you can concentrate your efforts on removing new dirt, not the same one over and over again. When you ruminate in your head, engaging in monologue, what you are doing is turning over the same dirt... that is why having someone to listen actively, so you can get to new dirt is so important.

I had two psychologists do psychoanalysis with me. The only thing they had in common was that the therapy was expensive and totally worthless. They made no input and I came to no conclusion: it was like I played with my poo-poo for years... and I also paid for it with real money.

On the other hand, in a program I took over a weekend some years ago, in a "paired" exercise, I could glimpse at something like gold, right underneath the darkness... and I never needed therapy again. The difference was that the other of the pair listened with the intention to reveal something, and so I did. What I revealed set me free in a big way.

But first it appalled me, disgusted me, mortified me... but ultimately it set me free.

Anyway, let's get back to the question, why wouldn't you appreciate what is done for you.

Your soul doesn't like handouts. Your soul doesn't want to just receive. Your soul want to live consistent with its divine nature, and therefore it will refuse any deal that is about receiving only.

Also, your soul is interested in experiencing, good and bad, bitter and sweet, painful and blissful, failure and success, and would rather not have any of it handed to it on a silver platter.

Your soul wants to work on its correction through those experiences. Everything else feels like "bread of shame" that it didn't earn.

And even when your ego wants it done for it, the soul with make you sabotage it, and you'll lose that gain that the "gift" has bought you. Just look at lottery millionaires... without exception they lose it all.

Now you have it. That is why no one can do it for you.

But one could offer doing it WITH you, supporting through the stops, the barriers, the hurdles, every step of the way.

This is what I am about. I have overcome more hurdles than most, and know how to overcome them, allowing your soul to do its work. That is what's special about me.

Don't misunderstand me, me ego wants to give it to you and move to the next chomp... but my soul won't let me. Thank G-d. This way you have someone to support you to get everything you ever wanted.

Including Internet Marketing Success.

Internet Marketing Case Study Part 1

Let me start with a little story:

There was once a farmer who had a donkey. The donkey was a real pain, it kicked and it bit...
One day the donkey fell into a well that was not in use.
The farmer tried to pull up the donkey from the well, but he did not succeed. He called for help and a few of his neighbors came, but even together they could not pull out the poor donkey.
The farmer had a change of heart and decided that the donkey was old, and it had only been trouble, so they will be all better off if they just bury the donkey. They will get rid of the old well and the donkey at the same time.
So they started to fill the well with dirt, one shovelful at a time.
The donkey, every time the dirt hit his back, shook himself and stepped up a little, on the top of the dirt. After half an hour or so, to the amazement of the farmers, the donkey stepped out of the hole and ran away. But before he ran, he bit the farmer well.
This story will play out well... in the following case study.

I will be painfully honest in this series of articles. It will be painful to me, because I will be admitting to some of my weaknesses. And it may be painful to some other marketer, who I decided not to mention by name, but he will recognize himself.

Now, the painful part: I have been in internet marketing, unconsciously and consciously, for 12-13 years.

I started by turning an offline wildly successful local magazine into an online venture, mainly because 1. printing was too expensive, 2. my health didn't make it easy for me to work that hard any longer, go to clubs, deliver magazines, go, go, go, work work work.

I didn't know I was in marketing. I was a publisher. I didn't know my main job was marketing, so I knew nothing about marketing. I did some stuff that I now consider marketing, but then... I didn't even have the word. I thought marketing was focus groups, and I despised that then.

So I didn't make any money, and only after quite a few years I started to make a full time income. By full time I mean I could pay the bills and eat. I mean I didn't have to have another job.

About five years ago I heard the word marketing in a different context, and this time it sounded like that is maybe what I should be doing... if I knew how to do it.

I started to study, but could not see how it applied to what I was already doing.

I learned that if I could build a mailing list, I could start to make more money than just paying the bills.

I met Tellman at the Underground Internet Marketing Seminar at breakfast, and shared with him. When he found out what kind of traffic my site had, he went ballistic. He was sure I was sitting on a million dollar goldmine. Everyone had always thought that, but all I could eke out is a meager living.

He told me exactly how to build a mailing list, then went his merry way. I tried. I failed at it.

I hired this coach for six months, that coach for six months... some increase, but still no mailing list.

Then I had a brainstorm, and managed to build a list of 278, fans, lovers of what I had to say, not buyers.

By that time I was successful with affiliate marketing in the self-improvement field, became good at ppc, could teach what to do (like a good basketball coach... not good at throwing baskets, lol), still no list.

In July of this year I took on a fellow bumbling, fumbling wannabe. I spoke authoritatively, so she trusted that I'll be able to guide her to make money.

She had few skills, little knowledge, so I decided that I'll teach her, but I'll use the energy of the relationship to fuel me to get through the stopping points, the rough spots, the walls I hadn't been able to go through. I wanted to scale high walls, I wanted to jump over big canyons... I wanted to become the basketball coach who can throw baskets. I wanted to become the internet marketing coach that made money doing internet marketing.

Continued in Part 2

Internet Marketing Case Study Part 2

... Go to the beginning of the article...

As I said at the end of Part 1: I wanted to become an internet marketing coach that made money DOING internet marketing.

Diana's job was to help me, just by being there, so I become unstoppable. I knew that if I didn't stop when it was hard, if I didn't stop when something failed, if I didn't stop when I didn't know what else to do, then ultimately I would get where I was heading: making at least a million dollars a year in internet marketing.I wrote out a check for 100K to my favorite cause, signed it, and put it on my refrigerator door.

I told my closest friends, my little brother, and my spiritual teacher what I was planning.

Warning: some of what I say next is going to be hokey, woowoo, etc. to you. Please stay with me, it will be short, and you can get the story without getting my spiritual explanation. And the story, the case study is worth reading, I promise.

Then the bottom fell out. The Dark Side of my nature started to put up a fight.

Monies that were coming in steadily, started to come in drops, dribbles.

Diana's income source died.

I knew I was attempting a major overhaul of my life. That amount of resistance from the Dark Side indicated that. I was overjoyed. I must be on the right path, I must be doing what I am supposed to do.

We tried the usual things, but nothing looked like a good path. We bought some products, but the spark didn't ignite.

Then, at the darkest, I received an email from a marketer whose offers I have bought before.

I read it, and knew that it was the answer to my prayers.

The offer was: buy a lot of leads of people who requested money making information, and they will also set you up with a site from where you can mail them, and even an optin page and an upsell... Sweet deal.

It was cheap. The whole deal was inexpensive. I bought 4 times the amount of leads. The leads were to be delivered in five days.

I aroused Diana and infected her with hope.

We were going to make it rich. 15,000 strong instant mailing list.

But what are we going to sell? We got to work. We scoured our hard drives for plr products, and found more than 200 of them. Then we evaluated, and created pages, audios, rewrote, salesletters, emails, the whole nine yards.

We changed direction a few times, and it took us three weeks to be ready to mail...

Continued in Part 3