A Marketing Story... for Christmas?

A blind boy sat on the steps of a building with a hat by his feet. He
held up a sign which said: "I am blind, please help." There were only a
few coins in the hat.

A man was walking by. He took a few coins from his pocket and dropped
them into the hat. He then took the sign, turned it around, and wrote
some words. He put the sign back so that everyone who walked by would
see the new words.

Soon the hat began to fill up. A lot more people were giving money to
the blind boy. That afternoon the man who had changed the sign came to
see how things were. The boy recognized his footsteps and asked, "Were
you the one who changed my sign this morning? What did you write?"

The man said, "I only wrote the truth. I said what you said but in a
different way." I wrote: "Today is a beautiful day but I cannot see it."

Both signs told people that the boy was blind. But the first sign simply
said the boy was blind. The second sign told people that they were so
lucky that they were not blind. Should we be surprised that the second
sign was more effective?

Moral of the Story: Be thankful for what you have. Be creative. Be
innovative. Think differently and positively.

When life gives you a 100 reasons to cry, show life that you have 1000
reasons to smile. Face your past without regret. Handle your present
with confidence. Prepare for the future without fear. Keep the faith
and drop the fear.

The most beautiful thing is to see a person smiling|
And even more beautiful is, knowing that you are the reason behind it!

Author: Sophie Benshitta Maven

Sophie BenShitta Maven is a Renaissance Woman… architect, publisher, photographer, coach, marketer, teacher, but most importantly the archetype of the Pathfinder.

This blog is an eclectic collection of articles that I update as in my daily practice as a friend/mentor/coach/entrepreneur I run across an idea, an distinction, a product, a procedure that will cut ‘light years’ from your learning curve.

I won’t speak about anything that is not backed by my personal experience… no promoting products that I haven’t used… ever. After all I am the Pathfinder… remember? I will always walk before you, so that you know that the path you are shown is reliable and will take you where you intend to go.