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- December 20, 2007
The Boomerang Principle
I have a friend that asked me to post for her a few times a day on Craigslist. Not my favorite activity, but it meant the difference of her being able to work or not, so I decided to help her.
The few days became a month…
Now, if you don’t know Craigslist the way I know Craigslist, here are a few interesting facts: people that post (for themselves or others) on that site are very competitive and live in a scarcity mentality.
Craigslist does not police its boards, it is left to the visitors to “flag” inappropriate content, or spam. And flagging they do.
For one, that site is a spammers’ paradise. The spam ads, thinly disguised as regular ads, some days, take up as many as 80% of the ads.
But guess what? those are NOT the ads that get removed, oh no, what gets removed are the competitors’ ads. Boggles the mind.
Some advertisers have even smartened up, and they copy the format of the spam, so that they don’t get removed.
In the first week I got sucked in, big time. I am not telling you this because I am proud of it, I am telling you because I’ll need this for the punchline of this letter :-)
At the beginning of this week, my friend’s ads were all flagged, all the way back 45 days earlier. I only wonder how long it took for someone to go back and seek out her ads that far back.
My first reaction was to go and flag THEIR ads… whoever THEY were… and then it occurred to me: If and when I do that, I become just like them.
Instead I prepared a post with the title: “The Boomerang Principle”
Here are the first two paragraphs:
Hi Guys! Whoever is removing ALL my ads,
even taking the time to go back to the
beginning of November to find them all…
The Boomerang Principle says that what
goes around comes around.
And then I just continue with her ad copy, as if nothing happened.
This was 4 days ago… the ad is still there.
But the real lesson to learn is what happened to me:
First off, since I first posted for this friend, my income had dropped about 40%… not good.
Since I posted The Boomerang Principle, I have recouped my losses. In 4 days…
There is truth in The Boomerang Principle.
PS: If you haven’t figured: The Boomerang Principle is just one name of the famous Law of Attraction.
…And the Law of Cause and Effect… the law underlying Karma. The law supremely important in Kabbalah. And as we see, the law extremely important to my finances and my well being.













Sophie BenShitta Maven is a Renaissance Woman... architect, publisher, photographer, coach, marketer, teacher, but most importantly the archetype of the Pathfinder.



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